Our provisional dates for 2017 are 17th to the 19th August 2017.

If you want to help make the festival better in the future please get in contact.

Sponsorship information


Each year Worcester Beer, Cider and Perry festival supports a number of charities. We encourage our visitors to donate unused tokens at the end of the festival.

Midlands Air Ambulance

Midlands Air Ambulance

Midlands Air Ambulance is the only Charity responsible for funding and operating three Air Ambulances serving the communities of Gloucestershire, Herefordshire, Shropshire, Staffordshire, Worcestershire and the West Midlands. This constitutes the largest air ambulance operating region in the UK.

Since 1991, the Charity has responded to more than 34,000 missions averaging 3,000 per year or nearly ten each day, making it one of the longest established and busiest Air Ambulance organisations in the UK.

Kidney Research UK

Kidney Research UK

Founded in 1961, Kidney Research UK is the leading UK charity funding research that focuses on the prevention, treatment and management of kidney disease. The charity also dedicates its work to improving patient care and raising awareness of kidney disease.

Worcester Snoezelen

Worcester Snoezelen

Worcester Snoezlen are a small independent charity, based in Worcester, United Kingdom. They run a multi-sensory environment for people with severe learning disabilities. Our centre is a community resource visited by over 400 people every week.

The world of people who have profound learning disabilities is often a confusing and threatening place over which they have no control, they offer an environment they can explore through sight, hearing, smell or touch.

What is snoezelen?

Coined by two psychologists, snoezelen is a contraction of the Dutch words words for sniffing and dozing. The word evokes a vague, undefinable feeling of sensory well-being and has come to be commonly used to describe any multi-sensory room. The environment enhances quality of life for people with severe learning disabilities.